“How to Win Friends and Influence People” by Dale Carnegie

“How to Win Friends and Influence People” by Dale Carnegie

If someone told me that I could only read one book for the rest of my life, this would be it. In fact, I keep this book at my bedside and try to read a chapter each day to keep these principles at the forefront of my conscience. Some of the anecdotes are a bit dated, but the principles remain more relevant than ever.

This is a must-read for anyone, but especially those in sales and those who manage others. My own professional career took off when I started to practice what I learned in this book. It’s disconcerting that How to Win Friends and Influence People isn’t required reading in management training programs. Companies could save millions of dollars every year (and make millions more based on the almost guaranteed results) if they simply made Mr. Carnegie’s book a part of their leadership training regimen.

I would introduce this book to any young man in their early teenage years. While some of the historical references will be unfamiliar to them, they will understand enough of it. It’s an easy enough read, and while teenage male brains haven’t fully developed their capacity for empathy, it’s never too early to plant the seed and get them thinking about others – especially when it’s their own relationships, finances, and happiness that will benefit.

I have done impromptu “A/B” testing with store employees using some of the principles in this book. I can tell you without a doubt that they work, as they are based in human nature. Compliment a cashier for something or even just use their name, and watch what it does to the expression on their face and their countenance.

Some people give the title of the book a sideways glance, thinking that this book is about how to manipulate others to make them do what you want or to make them like you. This couldn’t be farther from the truth, as it’s actually about how to be a selfless human being who can figure out how all parties can get what they want and feel good about themselves at the same time.

While I think every man of any age should make reading a part of his day, the lessons contained in this book are so important that even reluctant readers can’t afford to not have in their lives.